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In 2012 Jaime’s father, Antonio, planted the first vine in the new Bravo Toro Vineyard. Over the next few weeks, the rootstock plants began growing in the fertile Russian River Valley.

Caressed by the morning breeze and nestled by the valley’s typical fog, the little vines thrived until finally they were ready for the first harvest in 2016.

Thanks to the Russian River Valley’s ideal growing conditions for Pinot Noir, the first year yielded an ideal vintage. What were once only dreams and ideas became a unique wine and the start of the Rojas family winery.

Today, the winery is managed by Jaime Rojas and his wife, Jana.

Chief Executive Officer

Co-Founder

Bachelor's in Economics and a Minor in Communications from UD Davis

Early Childhood Education Advocate

Teacher Advocate

Certified Executive and Personal Coach

Bilingual in Spanish and English

Bicultural

The idea to open La Casita Day School started in 2008 during Irene's search for a Spanish immersion preschool for her one-year-old child. She was surprised to discover that none existed with a structured curriculum in her area. Being bilingual is something Irene values and considers a gift, so it was essential for her to share this with her child. Her Spanish language was crucial for maintaining a connection to her culture and contributed to her success in business, so she wanted her child to have that also. Language is an essential part of any culture. It is how people communicate, build relationships, create a sense of community, and experience traditions. Inspired by having her child in a solid Spanish immersion preschool program, she partnered with Maria Silva, her sister, to establish the school. With Irene's 30+ years of experience managing small businesses and Maria's 30+ years experience in Spanish immersion education, in 2013, La Casita Day School was founded.